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Building a Powerful Practice: Successful Strategies for Your Wellness Business, by Deborah Flanagan
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This wise and accessible guide offers a blueprint for practitioners just starting out with their wellness business, as well as guidance for more seasoned practitioners who want to build their client base and need additional tools to help them make a living with their passion. Deborah Flanagan offers practitioners real-world advice: how to find clients in person and online, how to market to their ideal client base (even for those practitioners that think they don’t like marketing), and how to put together creative packages and promotions. She makes recommendations on avoiding burnout, dealing with potential client challenges, and building confidence as a practitioner. Deborah also advises on how to make a smooth career transition and find office space, tools, and professional services that can grow with a practice. The book also addresses the behind-the-scenes components of running a business, such as creating a home office and handling administrative and financial tasks. A free online Business Starter Kit offers practical and easy-to-use templates practitioners can follow to manage client data, build an electronic mailing list, and keep track of income and expenses. In clear, digestible prose seasoned with good humor, Deborah Flanagan shares practical inspiration gleaned from her own experiences as she built her practice from the ground up, plus advice from other accomplished practitioners and teachers. Geared toward practitioners of a range of wellness services including hypnosis, reflexology, Reiki, polarity, cranial sacral, Thai massage, Shiatsu, acupuncture, rolfing, astrology, and massage, Building a Powerful Practice enables practitioners to master the fundamental challenges of a wellness business with ease, so they can focus on the work they love: helping clients heal.
- Sales Rank: #1223750 in Books
- Published on: 2015-12-03
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .36" w x 5.25" l, .38 pounds
- Binding: Paperback
- 144 pages
From the Author
For the past several years, practitioners have contacted me, asking if they could meet me for coffee to pick my brain and ask me about the business aspects of how to get their practice started. Rather than drinking too much coffee, I decided to put it in a book and talk about what worked and what didn't as I set up my wellness practice.� �
I share insights I gleaned from my own experiences (all the ups and downs!) as I made a major career transition and built my practice from the ground up. I also include advice from other accomplished wellness practitioners and teachers to give you options and other perspectives as you figure out what's best for you and your practice.
From the Back Cover
The Only Book You Need to Start and Build a Successful Wellness Practice
So you've finished your training as a wellness practitioner and you're ready to start a business of your own--now what?
The process of creating and building a wellness business can be baffling, and is rarely covered in training courses. In this wise and accessible guide, Deborah Flanagan shares insights gleaned from her own experiences as she built her practice from the ground up, plus advice from other accomplished practitioners and teachers.
You will discover how to:
*�� �Make a smooth career transition
*�� �Find clients in person and online
*�� �Market to your ideal client base (even if you don't think you like marketing)
*�� �Find office space that can grow with your practice
*�� �Handle the financial aspects of your business
*�� �Build your confidence as a practitioner
*�� �Avoid burnout
The free online Business Starter Kit includes real-world templates you can use to manage your clients, build an electronic mailing list, and keep track of income and expenses.
Whether you're just starting out, trying to build your client base, or figuring out how to make a living doing work you love, Building a Powerful Practice is the blueprint.
About the Author
Deborah Flanagan established the Center for True Health in NYC in 2008 and has since guided thousands of people through major life changes, helping them find true health and balance using Reiki, hypnosis, and reflexology. Her unique approach has been featured on The Dr. Oz Show and in O, the Oprah Magazine; she also teaches Reiki and sees patients at NYU Langone Medical Center, and previously at Beth Israel Medical Center. She is a certified hypnotist through the National Guild of Hypnotists, and is a certified reflexologist through the American Reflexology Certification Board and a member of the Reflexology Association of America and the New York State Reflexology Association. Deborah completed a 600-hour Reiki training through the New York Open Center, and is a registered practitioner and teacher of the Shibumi International Reiki Association, which reflects her emphasis on the traditional Japanese roots of the system of Reiki. She continues to study with Frans Stiene at the International House of Reiki, and practices Reiki meditation and self-care daily. Prior to embarking on her wellness career, Deborah garnered more than fifteen years of leadership experience in the nonprofit sector as the director of development for distinguished arts organizations including the Paul Taylor Dance Company, the American Symphony Orchestra League, and the Academy of American Poets. An award-winning poet and the author of Or, Gone (Tupelo Press, 2015), Deborah’s work has been published in AGNI, The Gettysburg Review, Ploughshares, FIELD, and The Southern Review. She is also a former professional ballet dancer, having toured with Southern Ballet Theatre and taught ballet to at-risk children. Her poetry and dance background enables her to bring to her wellness practice an intimate knowledge of the language and silence of the body, and she thinks of her current work as a union of matter and spirit. To learn more about Deborah’s work, go to www.centertruehealth.com where you can sign up for her monthly newsletter and get tips to find more balance in your life.
Most helpful customer reviews
4 of 4 people found the following review helpful.
Highly Recommended
By Alice Risemberg
Like author Deborah Flanagan herself, this book is down-to-earth, practical, and clear while still being compassionate, heart-centered, and light. Deborah tells it like it is without preaching a one-size-fits-all approach. She offers a series of questions for practitioners to ask themselves about various aspects of the business side of wellness work while emphasizing the natural evolution of any solo practice.
New and growing practitioners will find specific suggestions and insights on how to start or develop their solopreneur wellness businesses from the author and various other practitioners who have successfully built and nurtured their own businesses without ever losing their passion or soulful approach to their work. Potential or beginning professional practitioners have plenty of room to keep dreaming while honestly exploring just what it takes to make their dreams of helping others a reality.
In this book, "business" isn't a dirty word; it is both love- and brain-connected. This outlook is sorely needed in the wellness world.
I look forward to recommending this book to my own professionally minded students. I picked up a few ideas and inspirations for myself as I read, as well.
Highly recommended.
3 of 3 people found the following review helpful.
This book is a wonderful resource if you are just starting your own wellness ...
By Amazon Customer
Building a Powerful Practice is a thorough and comprehensive guide to creating and building your own wellness practice. Deborah shares practical and do-able marketing and business-building information, and breaks it into manageable chunks. The stories she shares from her experiences as well as the experiences of other wellness practitioners mentioned in the book add to and clarify the reality of building this type of business. The questions she offers at the end of each chapter help you to define and clarify your own path and help you see there isn’t a cookie-cutter, one-size-fits-all approach to creating your business. This book is a wonderful resource if you are just starting your own wellness business, as well as if you are in need of a little extra support and inspiration as you grow your business. Deborah’s warmth and knowledge come through in each chapter, and her experience helps demystify the process of where and how to begin.
2 of 2 people found the following review helpful.
An Inspirational Reiki Teacher and Writer
By Barbara Becker
Deborah is an inspirational Reiki practitioner who also became my Reiki teacher. Now she has written a comprehensive guide which answers the many questions and concerns I have had about creating and nurturing my own practice. With simplicity, candor, warmth, humor, tremendous knowledge and experience, she shares countless insights as well as those of her colleagues to provide a solid and accessible framework that any new practitioner can follow.
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