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Fundamentals of Strategic Management emphasizes strategy in action, exposing students to real-world examples, practical applications, and strategic theory. Designed specifically for business majors enrolled in the undergraduate capstone course, this brief text takes a clear, concise approach to strategic management and incorporates material from practitioner sources such as Harvard Business Review and Business Week. The author poses a central question--"What makes a business successful?"--to form the basis of discussion for each chapter. One chapter is devoted entirely to corporate governance and social responsibility; coverage of these timely issues is also integrated throughout the program. Boxed examples, end-of-chapter continuing cases, and diagrams and models enhance students' understanding of management concepts.
- Sales Rank: #1724065 in Books
- Brand: Brand: South-Western College Pub
- Published on: 2006-02-22
- Original language: English
- Number of items: 1
- Dimensions: .48" h x 8.14" w x 9.96" l,
- Binding: Paperback
- 304 pages
- Used Book in Good Condition
Most helpful customer reviews
0 of 0 people found the following review helpful.
Four Stars
By Momma10024
Great book, especially for the classes I was taking
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